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公共关系是指通过传播手段建立公众的联系。在医院,公共关系是一种独特的管理职能,能帮助一个医院与病人之间建立和保持相互沟通、了解和接受与合作的渠道,参与医院问题和医疗纠纷的处理,将病人的意见传达给院领导和管理部门,并作出反应;明确与加强医院对病人利益服务的管理责任;并作为医院监视预警系统,与社会动向保持一致并有效加以利用,它用调查研究医院现状与未来并合乎医院实际为出发点,而提供优质服务、“争取”病人进行的竞争则是医院公共关系的目的所在。
Public relations refer to the establishment of public contacts through means of communication. In the hospital, public relations is a unique management function that can help a hospital establish and maintain a channel for mutual communication, understanding, acceptance, and cooperation between hospitals and patients, participate in the treatment of hospital problems and medical disputes, and communicate patient opinions to The leadership and management department of the hospital responded by clarifying and strengthening the hospital’s management responsibility for the patient’s benefit service; and acting as a hospital surveillance and warning system, consistent with the social trends and effective use of it. It used the investigation to study the status quo and the future of the hospital in line with the hospital. Actually, it is the starting point, and the purpose of hospital public relations is to provide quality services and compete for patients.