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目前,通信服务正从以电话为核心向信息提供为核心的多媒体信息业务进行转变,增值业务种类迅速发展。而移动增值业务具有需求发起无规则性、市场热点变化快、业务模式复杂等特点,不利于业务平台的规划建设和维护。采用关键因素分析法对影响增值业务平台整合的关键因素进行分析,提出增值业务统一运行环境(GRE,General Running Environment)架构方案,并通过实证研究的方法证实了GRE的增值业务架构相比传统增值业务平台架构在业务部署、系统效率、维护管理、节能环保等方面所具有的先进性和优越性。
At present, the communication service is changing from the multimedia information service with the core of telephone information as the core, and the types of value-added services are rapidly developing. However, the mobile value-added service has the characteristics of irregularity in launching demand, rapidly changing market hot spots and complicated business models, which is not conducive to the planning, construction and maintenance of business platforms. This paper analyzes the key factors influencing the integration of value-added service platform by using the key factor analysis method and puts forward the scheme of GRE (General Running Environment) architecture. Empirical research confirms that the GRE value-added service architecture is superior to traditional value added Business platform architecture in the business deployment, system efficiency, maintenance management, energy saving and environmental protection has advanced and superiority.