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近年来,国内电视节目呈现出急速发展的趋势,丰富化特点十分明显。而电视属于传播媒介中的一种,与广播媒介及报纸相比,优势十分明显。但是,现阶段,电视节目同质化现象十分严重。文章将针对电视节目同质化现象展开相关阐述与研究,并且采取具有针对性的措施来解决电视节目同质化问题,进而积极推动电视节目的发展。
In recent years, the domestic television programs have shown a trend of rapid development. The characteristics of enrichment are very clear. Television, on the other hand, is one of the media and has obvious advantages compared with the media and newspapers. However, at this stage, the homogenization of television shows is very serious. This article will elaborate on the phenomenon of homogenization of television programs, and take targeted measures to solve the problem of television program homogeneity, and then actively promote the development of television programs.