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2006年以来,省级卫视频道群连续4年保持10%左右的增长份额。但在这个频道群体中,各省卫视的发展并不均衡,越来越显现出强者愈强、弱者愈弱的态势。省级卫视要发展得好、发展得快,需要科学规划好各个发展阶段。一般来讲,省级卫视做大做强要经历三个阶段:初级发展阶段、规模发展阶段、品牌发展阶段,每个发展阶段都有其不同的战略重点。
Since 2006, provincial satellite TV channel group for 4 consecutive years to maintain a growth of about 10% share. However, in this channel group, the provincial satellite TV development is not balanced, more and more shows that the stronger the stronger, the weaker the weak situation. Provincial satellite TV to develop well, develop rapidly, need to scientifically plan each stage of development. In general, the provincial satellite TV bigger and stronger to go through three stages: the initial stage of development, the scale of development stage, brand development stage, each stage of development has its own different strategic priorities.