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如何提高党的新闻舆论传播力、引导力、影响力、公信力?本文认为,充分认识新闻传播中“传与受”的关系,善于与受众建立良好的传播关系尤为重要,即必须树立和增强传播关系意识。缺乏对传播关系的正确认知,忽视良好传播关系的建立,是影响“四力”提升的思维障碍,是传播效果不好、引导力弱、影响力小的主要原因。因此,必须善于亲近受众、善于尊重受众、善于了解受众和善于适应受众,懂得与受众相处之道,密切与受众的联系,建立起良好的传播关系。
How to improve the party’s propaganda, guiding force, influence and credibility? The paper holds that it is particularly important to fully understand the relationship between “communication and subject” in news communication and be good at establishing a good communication relationship with the audience. Enhance communication awareness. Lack of a correct understanding of the relationship between the spread of communication, ignoring the establishment of a good communication relationship, is to affect the “four forces” to enhance the thinking obstacles, is the ineffective dissemination, weak guidance, the main influence of small. Therefore, we must be good at approaching the audience, be good at respecting the audience, good at understanding the audience and being good at adapting to the audience, knowing how to get along with the audience, closely contacting the audience, and establishing a good communication relationship.