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广告中的“成语新编”,不能看作不符合语言文字规范。修辞学早已把它称为仿拟辞格。仿拟包括仿词、仿语(主要指仿成语)、仿句,甚
Advertising “idioms”, can not be seen as not in line with language specifications. Rhetoric has long called it a parody. Imitation includes imitation words, imitation words (mainly refers to imitation idioms), imitation sentence, very