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市县级气象影视栏目面临着新型媒体冲击、观众收视需求提升及自身发展局限等不利因素,已进入生存和发展的瓶颈期。技术创新是气象影视生存和发展的首要条件,本文结合芜湖市县气象影视发展现状,在调研当地受众对于气象需求的客观基础上,结合近年来广电技术革新变化,重点阐述地市气象栏目创新发展的必要性及创新实施的技术思路和方法。
The meteorological film and television sections of the county-level cities face the bottleneck of survival and development due to the unfavorable factors such as the impact of new media, the audience demand for audience enhancement, and the limitation of their own development. Technological innovation is the primary condition for the survival and development of meteorological film and television. Based on the current situation of meteorological film and television in Wuhu County and on the objective of investigating the local audience’s demand for meteorological information, combining with the technological innovation and innovation of radio and television in recent years, The need for innovation and implementation of technical ideas and methods.