论文部分内容阅读
最近几年,我国城镇化的脚步正在加速,为了更能推销自己的家园,越来越多的城市意识到了城市形象的重要性,出现了大量“城市形象”的LOGO设计来“提升”自己的品牌形象,促进城市发展。下图是内地城市形象的设计与某著名公司设计的香港城市形象设计的对比。这些LOGO看起来给我们的感受,这些形象的元素能在一定程度代表一些含义,对激发我们对城市的文化认同感有一定的帮助。所以这使得我们需要不断改进和研究更优良的设计是如何实现的。
In recent years, the pace of urbanization in China is accelerating. In order to promote its homeland more and more, more and more cities are aware of the importance of city image, and a large number of LOGO designs of “city image” have appeared to “promote ”Own brand image, promote city development. Below is a comparison of the design of the Mainland city image with that of a Hong Kong city image designed by a famous company. These LOGO seems to give us the feeling that the elements of these images can to some extent represent some meaning, to stimulate our cultural identity of the city will be some help. So that makes us need to constantly improve and research how better designs are implemented.