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在建设项目的招标投标活动中,投标入能否中标,关键是报价。投标报价的最终目的是中标取胜、获得经营任务、提高企业效益。投标报价策略不但是投标制胜的关键,而且还直接影响企业施工过程中的成本控制。投标单位有了投标取胜的实力还不行,还必需有将这种实力变为投标实现的技巧。它的作用在于:一是使实力较强的投标单位取得满意的投标成果;二是使实力一般的投标单位争得投标报价的主动地位;三是当报价出现某些失误时,可以得到某些弥补。因此,对投标单位来讲,必须十分重视对投标报价技巧的研究和使用。
Bidding in the construction project bidding, bidding into the bid, the key is the quote. The ultimate goal of bidding is to win the bid to obtain business tasks and improve business efficiency. Bidding strategy is not only the key to winning a bid, but also directly affect the cost control in the construction process. Bidders have the power to win the bid is not enough, but also must have such a strength into a bid to achieve the skills. Its role lies in: First, the stronger bidders to obtain satisfactory results of the tender; the second is to make the strength of the general bidders bid for the initiative to win the bid; Third, when there are some mistakes in the quote, you can get some make up. Therefore, in terms of bidders, we must attach great importance to the bidding technology research and use.