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事岀有因:大中华区高层接连离任,宝马战略保持不变2004年11月,连续8年就职于戴姆勒克莱斯勒公司的史登科被时任宝马集团首席执行官庞克郑重地介绍给中国媒体,至此史登科正式就任宝马大中华区总裁兼首席执行官。还记得,史登科上任的第二个月,宝马在华全面降价。这被认为是史登科深入调研中国市场现状后做出的决定。“降价只是本土化战略的一部分。”史登科以流利的中文定下了此后8年间宝马在华所有战略的核心——“本土化”。2005年,宝马在华销量
Events: Greater China executives leave BMW strategy remains unchanged November 2004, for 8 consecutive years DaimlerChrysler’s Shi Dengke was then Chief Executive Officer of Punk Group BMW introduced solemnly Chinese media, so Denko Deng officially assumed the presidency and chief executive officer of Greater China. Remember, Staudenko took office the second month, BMW cut prices in China. This is considered as a decision made by President Deng after further investigation into the current situation in the Chinese market. “The price reduction is only part of the localization strategy.” Stdenco set the fluent Chinese language at the heart of all BMW strategies in China over the next eight years - “localization.” In 2005, BMW sold in China