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体育消费作为现代社会生活消费的一个重要组成部分,是人们在满足了基本生活需求的基础上,引发出的各种适应更高层次需求的消费行为,山西省沁县健身人群的平均生活水平已基本达到小康标准,体育消费已逐渐成为生活消费的一个重要组成部分。文章采用文献资料法、问卷调查法、数理统计法、逻辑分析法等研究方法,选取性别、年龄、文化程度、职业和收入五个因素变量对山西省沁县文化广场健身人群基本情况、体育消费结构、体育消费水平、体育消费影响因素进行调查与研究,以辨析其生活、经济收入与体育消费的关系,以及不同人群的基本情况、结构、水平等,对指导山西省沁县健身人群今后体育消费有一定的现实意义。
As an important part of the consumption of modern society, sports consumption is a kind of consumer behavior that meets the basic needs of life. It leads to a variety of consumption behaviors that meet the needs of higher level. The average living standard of the fitness population in Qin County of Shanxi Province has been Basically reached the standard of well-being, sports consumption has gradually become an important part of living expenses. This article uses literature, questionnaire, mathematical statistics, logical analysis and other research methods to select the gender, age, education level, occupation and income variables of five factors of Qinxian County, Shanxi Province, the basic situation of the sports crowd, sports consumption Structure, level of sports consumption, factors affecting sports consumption to investigate and study the relationship between life, economic income and sports consumption, as well as the basic situation of different groups, structure, level, etc., to guide the sports fitness in Qinxian County in Shanxi Province in future sports Consumption has some practical significance.