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人们习惯看报先看标题,标题是最先与读者见面的,要让一条新闻能打动读者、吸引读者继续看下去,标题往往起着至关重要的作用。把标题制作好,先题夺人,吸引读者眼球。为了使读者在有继续读下去的愿望后,不致于再打退堂鼓,那么,还要再把一篇新闻制作成大标题、短文章,那就是厚题薄文。笔者推崇厚题薄文倒不是一概主张标题所占的篇幅一定要大,而是说稿件的标题要尽量容纳更多更新的信息,要做到便于读者看报,吸引读者看报,这样的标题给人的印象就自然较“厚”。厚题薄文,以增强标题的视觉冲击力,让读者在最短的时间内以最轻松的途径获得更多有效信息。
People are accustomed to read the newspaper first look at the title, the title is the first to meet with the reader, to make a news can impress readers, to attract readers to read on, the title often plays a vital role. Make the title well, first title wins, to attract readers eye. In order for the reader to stop retreating once he has the desire to read on, then a piece of news should be made into a big title and a short essay. That is a thick title. The author respected the thick title The thin text is not always advocate the title of the space must be large, but that manuscript title to try to accommodate more updated information, to be easy for readers to read the newspaper, to attract readers read the newspaper, such a title Gives the impression of natural “thick ”. Thick thin text, to enhance the visual impact of the title, so that readers in the shortest possible time the easiest way to get more effective information.