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企业如何在突如其来的危机面前维持正常运作是目前全球经理人最为关注的问题之一。事实上,美国“9·11”事件之后,大部分跨国公司都进一步加强了防范突发事件的应急程序——BCP 机制,即 Business Con-tinuity Plan(持续运作计划)。本文围绕此话题谈了四点:对企业来说,突发事件带来的最大威胁是供应链中断,由于外包公司增加,这个问题变得更加突出;有些企业已建立了完善的应急反应体系,并顺利地度过危机的考验;但令人担忧的是,一些中小企业对非常时期的生存问题仍然掉以轻心;最后文章呼吁企业领导人仔细观察危机来临前的预兆,认真总结经验,吸取以往教训,准备好危机处理预案,以防止短暂危机带来长久影响。文章以严肃诚恳的语气提出逆耳忠言,在当今世界面临禽流感病毒威胁之时,对经历了“非典”的中国来说,不啻也是掷地有声的诤言,是应当听取的。另外,值得一提的是文章用 lightning(闪电)来表示“突发事件”这个概念,把抽象问题具象化,给人留下深刻印象。闪电虽然一闪而过,但可能带来深重灾难,而且闪电还会在同一地方再次出现,这个观念必定会深入每位读者的心中。
How companies can maintain normal operation in the face of sudden crisis is one of the issues most concerned by global managers. In fact, after the United States “9.11” incident, most multinational corporations have further strengthened their emergency procedures for preventing emergencies - the BCP mechanism, the Business Continuity Plan. This article discusses four points around this topic: For enterprises, the greatest threat brought by emergencies is the interruption of the supply chain. As the number of outsourcing companies increases, this issue becomes more prominent; some companies have established a complete emergency response system. They have successfully passed the test of the crisis; but it is worrying that some small and medium-sized enterprises are still ignoring the issue of survival during the extraordinary period; the last article calls for business leaders to carefully observe the signs before the crisis, seriously sum up experiences and learn lessons from the past. Prepare crisis preparedness plans to prevent long-term effects from the short-term crisis. The article put forward a counter-intimate statement in a solemn and sincere tone. When facing the threat of bird flu virus in the world today, for China that has experienced SARS, it is also an abominable rumors that should be heard. In addition, it is worth mentioning that the article uses lightning (lightning) to represent the concept of “incidents,” which abstracts the abstract problem and leaves a lasting impression. Even though the flash of lightning flashed through, it could bring about serious disasters, and the lightning will reappear in the same place. This concept will surely go deep into every reader’s mind.