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1996至2004年,美国网上广告额的平均年增长率高达56%;2005年,网上广告额预计达到170亿美元,正对传统的期刊造成巨大的冲击--来自互联网的影响,首先清晰地表现在对报业的冲击上。从数字来看,消费类杂志业依然在发展,但增长空间已日渐些微。而以提供商业信息为主的B2B类(专业类或商业类刊物)出版物,受到的冲击则非常明显,根据美国商业传媒联盟(ABM)在期刊大会上公布的数据,所有B2B杂志的广告收入在2000年为108亿美元,而2004年则仅为75亿美元,5年内下滑了31%。2004年,日本杂志业就经历了负增长。以上信息无疑说明了广告未来的发展趋势--网络广告,下文我们便给读者介绍网络广告的相关信息。
From 1996 to 2004, the average annual growth rate of online advertising in the United States was as high as 56%; in 2005, the online advertising amount is estimated to reach 17 billion U.S. dollars, causing a huge impact on traditional periodicals - the impact from the Internet is first and foremost clear Impact on the press. In terms of numbers, consumer magazines are still developing, but the growth potential has been declining. The B2B (professional or business publication) publications, which are mainly used for providing business information, have been greatly affected. According to the data released by the Federation of Commercial Media (ABM) in the periodicals conference, the advertising revenue of all B2B magazines It was 10.8 billion U.S. dollars in 2000, compared with 7.5 billion U.S. dollars in 2004, a decline of 31% in five years. In 2004, the Japanese magazine industry experienced negative growth. The above information undoubtedly illustrates the future trend of advertising - online advertising, we will give readers the following information about online advertising.