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举凡广告人都懂得这样一个道理:广告有益于销售,销售增长离不开广告的支持。不可否认,作为促销组合工具之一,广告为企业市场占有率、销售增长率及利润额提升立下了汗马功劳,然而就在广告人为之摇旗呐喊的声浪中出现了一些不谐和的声音。消费者视广告如过街老鼠,一到黄金时段就迅速换台或索性起身离开造成自来水厂水位下降奇快;广告主在某处扔了大把的广告费仍不见市场有何动静,以最少的投资获得
For example, all advertising people know the truth: advertising is conducive to sales, sales growth is inseparable from the advertising support. Admittedly, as one of the promotional combination tools, advertising has gained a lot of credit for the company’s market share, sales growth and profitability, however, there has been some discordance in the wave of advertisers. Consumers see ads such as crossing the street as soon as they reach the prime time. They quickly change their booths or simply leave and cause the water level in tap water plants to drop dramatically. Advertisers throw a lot of advertisements somewhere and still see no movement in the market. Investment access