网络推手与企业营销

• 作 者: 朱永昶
• 机 构: 武汉理工大学文法学院,
• 出 处: 企业导报
• 发表日期: 2011年17期
• 关键词: 网络推手 秘籍 企业 营销

一系列的网络事件让网络推手从幕后走到了受众前面,同时也成为媒体关注的焦点,引起了国家互联网管理部门的高度关注,并制定了相关的管理措施和文件。本文从营销的角度重新梳理了网络推手存在正面和反面价值,如何评判,还是要看使用者的态度和主观意识。

A series of network incidents have pushed the internet promoter from behind the scenes to the audience and also become the focus of the media. This has aroused the great attention of the national Internet administration department and has formulated relevant management measures and documents. This paper re-sorts the positive and negative values ​​of the network handlers from the marketing point of view, how to judge, or depends on the user’s attitude and subjective consciousness.