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2004年初,广西电视台卫星频道明确定位为女性特色频道,整个频道从自办栏目、节目编排、频道包装到广告经营,都围绕女性特色这一定位进行品牌化经营。在短短两年的实践中,该频道女性特色的价值主张更清晰,品牌经营更专业,形成了独特的产品特色。2005年,广西卫视的全国收视率增长
In early 2004, Guangxi TV station satellite channel clearly positioned as a female channel characteristics, the entire channel from the part, program layout, channel packaging to advertising management, all around the characteristics of the female brand positioning. In just two years of practice, the value proposition of the female characteristics of the channel is clearer and the brand management is more professional, forming a unique product feature. In 2005, Guangxi TV’s national ratings increased