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地市党报在广告创收中,更多的依赖政府和企事业单位形象专版收入,广告收入的业绩逐年下滑。为此作为地市党报,更应该以创新为先导,深入挖掘客户需求,做大区域市场。将党报的政治优势转换为市场优势。
Local newspapers in the advertising revenue, more dependent on the image of the government and enterprises image version of the income, advertising revenue performance declined year by year. To this end as the city party newspaper, but should take innovation as the guide, in-depth mining customer needs, bigger regional market. Transforming the political advantages of the party newspaper into market advantages.