让互联网思维回归本质和初心——访凯帝珂中国智库负责人何浩铭

• 作 者: 李少纯
• 出 处: 中国广告
• 发表日期: 2017年04期
• 关键词: 《中国广告》 何浩 营销市场 互联时代 品牌体验 体验经济 广告公司 智能终端 营销思路 销售业绩

不少互联网企业,其实已经把生产和营销的关系本末倒置,仿佛不论什么产品,只要经过互联网的包装,就能重获新生。伴随着智能终端的普及,3G、4G技术的推广,移动互联时代已然降临。O2O、场景营销、体验经济……一系列热词新词让人应接不暇,雾里看花。在这个前所未有的沟通与连接的时代,营销市场发生怎样的变化?品牌如何站在最前沿,在激烈竞争中立于不败之地?日前,《中国广告》记者专访了凯帝珂中国智库负责

In fact, many Internet companies have put the relationship between production and marketing on the cart before the horse. It seems that no matter what products they buy, they can regain their lives as long as they are packed through the Internet. With the popularity of smart terminals, 3G, 4G technology promotion, mobile Internet era has come. O2O, scene marketing, experiential economy ... a series of hot new words people overwhelmed, fog see flowers. In this unprecedented era of communication and connectivity, the marketing market what changes? How the brand at the forefront of fierce competition in an invincible position? Recently, “China Advertising” reporter interviewed the Kai Dike China think tank responsible