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一、概述商标的“隐形”使用,顾名思义,就是以一种不为公众所直接看到的方式使用商标,以此说法区别于我们通常意义上理解的商标使用,比如,在商品外包装比较醒目的位置突出自己的商标以便在广告中使用、在网页中设置该商标的链接等。在网页元标记中埋设商标是网络中商标“隐形”使用的主要方式。所谓“元标记”是指万维网的超文本置标语言(HTML)的一种软件参数,网主用它描述其网站,包括网主的基本情况、版权声明及关键词等,这些信息访问人是看不到的,但搜索引擎却必须依靠它上
I. INTRODUCTION The “invisible” use of trademarks, as the name implies, refers to the use of a trademark in a way that is not directly seen by the public. In this sense, it is different from the trademark we use in the usual sense. For example, More prominent position to highlight their own trademarks in order to use the ads in the web page to set the trademark link. Burying the mark in the web meta tag is the main way to use the trademark “stealth” in the network. The so-called “meta tag ” refers to a software parameter of the World Wide Web Hypertext Markup Language (HTML), which describes its website, including the basic information of the web host, the copyright statement and the keywords, etc. The information access People can not see, but search engines have to rely on it