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41集电视连续剧《爱你没商量》在中央电视台黄金时间播出后在社会上引起较大反响,当然反响主要集中在议论它的艺术质量及品位上。但与此并列的是报章同时披露了此剧不同于其他电视剧的制作过程和播出形式。据介绍《爱》剧是由一个非电视剧生产部门前期投入160万元拍摄制作的,完成后采用了一种类似于招标的竞争方式选择播出台。结果中央电视台以提供广告播出权为代价取得了首播权。制作者获得了较高的经济效益。这是我国电视剧生产与播出由行政计划取向向市场取向转变的一次积极而有意义的尝试。
The series of TV series “Love You No Discussions” has aroused great repercussions in the society after the prime time of CCTV was broadcast. Of course, the reaction mainly focuses on the discussion of its artistic quality and taste. Alongside this, however, the newspaper also disclosed that this drama is different from other television dramas and broadcasts. It is reported that “love” drama is a non-TV production department invested 1.6 million yuan pre-shot production, after the completion of the use of a similar competitive bidding broadcast station. As a result, CCTV won the premiere rights at the expense of providing advertising rights. Producers get higher economic benefits. This is a positive and meaningful attempt to shift the production and broadcasting of TV dramas from administrative planning to market orientation.