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笔者所在的苏州采芝斋食品有限公司以产销地方著名传播食品为特色,已有百余年的历史,产品声名远播,早已成了节假日当中人们馈赠亲友与旅游观光者购买土产的首选目标。所以,在五年前第一次开始尝试投入贺岁广告时,就获益匪浅,销售因此而较往年大幅上升。从元旦至春节这一期间的产品销售比重,达到了整个年度销售的三分之一左右。结果五年来贺岁广告的宣传,就再也没有中断过。在苏州,有一大批如我们公司
The writer’s Suzhou CaiZhiZhai Food Co., Ltd. specializes in the production and sale of local famous food products. It has a history of more than 100 years. Its products have become famous for a long time and have become the preferred target of buying gifts for relatives, friends and tourists during the holidays. So, the first time in five years ago, when we started trying to invest in Lunar New Year ads, we were able to benefit from it. As a result, sales soared from last year. During the period from New Year’s Day to Spring Festival, the proportion of product sales reached about one-third of the total annual sales. As a result, the propaganda of Lunar New Year advertising in the past five years has never stopped. In Suzhou, there are a large number of companies like us