论文部分内容阅读
在中国这样一个环境里,从某种意义说擅用媒体者得市场。虽然不是所有的企业都懂得如何更有效地利用媒体,但几乎所有的企业都明白透过电视媒体宣传品牌和企业的重要性。正因如此,电视台习惯了做老大。企业能用一个较低的价格投广告已经不错了,“老大”能为自己做些什么,既没敢想,也没想出来。然而环境悄悄在改变,先是市场竞争激烈,企业经营更加理性,然后媒体分化,渠道增加经营手段多样,国外媒
In an environment like China, in some sense, it is better to use the media to win the market. While not all businesses know how to use the media more effectively, almost all businesses understand the importance of promoting brands and businesses through the television media. Because of this, the television station used to be the boss. Businesses can use a lower price advertising is good, “boss” can do for themselves, neither dare to think, did not think of it. However, the environment is quietly changing. First, the market is fiercely competitive, the business operations are more rational, and the media are differentiated and the channels are increased. There are diversified operating modes and foreign media