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我国入世在即。入世之后,我国企业在营销环境方面将面临以下急剧变化: 一是国内市场国际化。当前国内市场商品和服务的竞争已趋白热化,尤其是在竞争较为充分的彩电、冰箱、洗衣机等家电行业,宁让利润,不让市场,几乎到了你死我活的地步。入世后,国外商品无疑会以其先进的性能和低廉的价格大举进入中国市场,从而给本已白
China's accession to the WTO is imminent. After China's accession to the WTO, Chinese enterprises will face the following dramatic changes in the marketing environment: First, the internationalization of the domestic market. At present, the competition in the domestic market for goods and services has intensified. Especially in the more competitive home appliances industry, such as color TV sets, refrigerators and washing machines, it is better to let the profits rather the market and almost to the point where you live or die. After joining the WTO, foreign merchandise will undoubtedly enter the Chinese market with its advanced performance and low prices,