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台湾涌动大媒体潮 台湾传媒界正在流行着一个名词——“大媒体”。“大媒体”一词开始流行,或许是源于美国人凯文·曼尼(Kevin Maney)的著作《大媒体》1996年在台湾翻译出版。“大媒体”(mega-media)是作者自创的一个新词,描述传媒业不分领域全面竞争的现象,且传统大众传媒业、电信业、信息(网络)业都将统合到一种新产业之下,这个新声业就叫做“大媒体业”。 按曼尼的说法,大媒体业不仅会呈爆炸性成长,另一方面也会造成向
Taiwan surges in media wave Taiwan media is popularizing a term - “big media.” The term “big media” became popular, perhaps because of its publication by the American Kevin Maney, The Big Media, which was translated and published in Taiwan in 1996. The mega-media is a new term created by the author to describe the phenomenon of full competition in the media industry regardless of the realm, and the traditional mass media industry, the telecommunications industry and the information (network) industry will all be integrated into a new Under the industry, this new sound industry is called “big media industry.” According to Manny’s argument, the big media industry will not only show explosive growth, on the other hand will also result in