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在当今春节弱化的基础上,分析了春节的发展状况和存在意义。就担当春节传统文化的传承与发展重要载体的春节产品,提出产品的创新设计切入点,旨在重塑璀璨的春节传统文化。
On the basis of the weakening of the present Spring Festival, this paper analyzes the development of the Spring Festival and its significance. On the Spring Festival as an important carrier of the inheritance and development of the traditional culture of the Spring Festival, put forward the entry point for the innovative design of products and aim to reshape the bright traditional culture of the Spring Festival.