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众所周知,我国的电视频道数量众多,而专业化频道数量也在不断激增,如何在激烈的电视媒体竞争中脱颖而出是电视工作者始终思考的问题和努力的方向。除了打造频道节目内容之外,专业化频道的包装也是拉动节目收视的重要手段之一。本文以天津电视台体育频道2013年3月初的频道包装改版为例,谈谈电视台专业化频道包装团队的建设问题。天津电视台体育频道作为天
As we all know, there are many TV channels in our country, and the number of specialized channels is also constantly increasing. How to stand out in the fierce television media competition is the question that TV workers always think and the direction of their efforts. In addition to creating channel content, the packaging of specialized channels is also one of the most important means of driving program ratings. This article takes the channel package revision of Tianjin TV Sports Channel in early March 2013 as an example to talk about the construction of TV channel specialized packaging team. Tianjin TV Sports Channel as a day