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现代科学技术的发展日新月异,带动了人类社会传播方式的巨变。如今自媒体平台的出现更使人类的信息传递展现出形式多样化,传递便捷化,角色多变以及互动性极强的特点,而在这种新型媒体发展的过程中旧的媒体传播形式——广播、电视也受到了前所未有的冲击,本文从自媒体的产生基础上出发,以其发展的前景与特点为自媒体带来的影响作出分析。
The rapid development of modern science and technology, led to the enormous changes in the way of human society. Nowadays, since the advent of the media platform, the transmission of information in human beings shows the characteristics of diversification, convenience of transmission, change of roles and strong interaction. In the process of new media development, the old form of media communication - Radio and television have also been subjected to an unprecedented impact. Based on the generation of media, this article analyzes the impact of media development on the basis of its development prospects and characteristics.