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党报是党和政府的喉舌，是联系人民和政府的桥梁——上情下达，下情上达。党报的每一篇报道篇幅未必很大，但影响力在国内外都举足轻重，方寸之间事关国家政府形象。但随着市场经济的快速发展，传媒业竞争日趋激烈作为主流媒体的党报，在这场新的竞争中受到冲击，党报广告经营?
The party newspaper is the mouthpiece of the party and the government and is the bridge connecting the people and the government. The length of each article reported in the party newspaper is not necessarily large, but its influence is of decisive importance both at home and abroad, which is related to the image of the government of the country. However, with the rapid development of the market economy, the competition in the media industry has become more and more intense. The party newspaper, which is the mainstream media, has been hit hard in this new competition and the party newspaper has run advertisements.