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由胜三提供的调研数据资料显示,可口可乐,三星,强生正在引领中国的数字互动领域。其中,强生上升更快而可口可乐堪称典范。根据营销咨询顾问公司胜三持续进行的消费者调研公布的最新结果显示,可口可乐最近的线上营销活动获得巨大的成功,进而跃居成为中国品牌互动参与度排行榜首,三星和耐克分居二,三位。可口可乐在不断学习和总结其品牌互动活动,现已开始实现真正的线上和线下资源全面整合。在此轮品牌互动调查中,上升势头最快的是制药巨头强生公司,排名从第21名升至第7名。强生继“背奶妈妈”大获成功后又推出了系列关注母亲与母爱的互动活
According to research data provided by Katsura, Coca-Cola, Samsung and Johnson & Johnson are leading the digital interaction in China. Among them, Johnson & Johnson rose faster and Coca-Cola is exemplary. According to the latest results from consumer research conducted by Katsuyasu, a marketing consultancy firm, Coca-Cola’s recent online marketing campaign was a huge success, rising to the top of the list of interactive engagement among Chinese brands, with Samsung and Nike separating themselves into two or three Bit. Coca-Cola continues to learn and summarize its brand engagement activities and is now beginning to achieve full integration of true online and offline resources. In this round of brand interactive survey, the fastest rising pharmaceutical giant Johnson & Johnson, ranking rose from No. 21 to No. 7. Johnson & Johnson ’s “back milk mother” after the success of the series launched a series of concerns about the interaction between mother and mother love live