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广告人都知道,北京、上海、广州是中国的三大广告中心城市,在全国的广告营业额中,北京、上海和广东遥遥领先,集中了近一半的全国广告量。由此,三地的媒体和广告公司具有了得天独厚的成长环境。全国广告收入名列前茅的媒体集中在三地,4A 广告公司和本土大型广告公司也集中在三地。因此,三地的广告市场就成为全国广告市场发展的导向和晴雨表。在三大广告市场中,北京的地位尤为重要。这可以从几方面的数据得到印证。2002年,北京广告营业额达到148亿
Advertisers know that Beijing, Shanghai and Guangzhou are the three major advertising hub cities in China. Among the advertising revenue in the country, Beijing, Shanghai and Guangdong are well ahead of others, with nearly half of the national advertising volume concentrated. As a result, the three media and advertising companies have a unique growth environment. The media with the highest national advertising revenue is concentrated in three places, with 4A advertising agencies and large local advertising agencies also concentrated in the three places. Therefore, the advertising market of the three places has become the guide and barometer of the development of the national advertising market. In the three major advertising markets, the status of Beijing is particularly important. This can be confirmed from several aspects of the data. In 2002, Beijing’s advertising revenue reached 14.8 billion