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趋同与求异是企业参与市场竞争的两种不同策略。趋同就是搞流行的、热门的产品或服务;而求异则与趋同相反,求异是追求与众不同,追求特色化和个性化,经营的是别人未曾涉足的领地,开辟的是独特的市场。在生意场上,犹太人就很擅长于求异竞争,如果一个犹太人在澳洲某城市开了一家五金店,那么第二个来此地的犹太人一定会设法在那里开一家汽修店,第三个人则会开饮食
Convergence and Differentiation are two different strategies for enterprises to participate in market competition. Convergence is to engage in popular, popular products or services; and seeking differences and convergence the opposite, the difference is the pursuit of distinctions, the pursuit of specialization and personalization, management is that others have not involved in the territory, opened up is a unique market . In business, Jews are very good at seeking different competitions, if a Jew in a city in Australia opened a hardware store, then the second Jews will come here to find a shop to open a garage, then the third person Will eat diet