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业内人士都注意到了近年来一些著名的企业集团更改视觉识别系统的问题:春都推出绿色流线体新标志、康佳启用椭圆型、扇型传播状新图案、招商银行和中国银行修正标志并确立色彩规范、中国建设银行借更名之机导入以蓝色“C”形为基底的全新VI系统、雅戈尔集团更魄力过人,放弃1991和1993年两个标志,在1995年全面使用更漂亮、视觉冲击更强劲的新图案.视觉识别问题被中国的企业家重视到了前所未有的程度,这是怎么回事?究竟有没有必要?怎么来操作?大量的企业家倍感困惑.一、企业为何要运用视觉识别所谓企业的视觉识别系统(VisualIdentity),在业内简称VI系统,是将企业的一切视觉表现形态全部规范化、个性化,从而达到被公众识别的目的.视觉识别系统包括基本要素和应用要素两部分.基本要素指企业标志、产品商标、企业名称、企业品牌专用中文字体、企业品牌专用英文字体、企业全名标准中文字体、企业全名标准英文字本、企业标准色、企业吉祥物图案、企业辅助图案等10项;应用要素指基本要素在应用领域中的展示,包括办公事务用品、产品包装、广告传播、建筑环境、车辆标
Industry insiders have noticed the change of the visual identity system by some prominent enterprise groups in recent years: Spring has launched a new logo for green streamlined bodies, KONKA activated ovals, new fan-shaped spread patterns, China Merchants Bank and Bank of China amended signs and established Color specification, China Construction Bank introduced the new VI system based on the blue “C” shape, and the Youngor Group took the opportunity to rename the opportunity to give up the two signs of 1991 and 1993. In 1995, it used a more beautiful and visual system. More powerful new designs. Visual identity problems have been taken seriously by Chinese entrepreneurs to an unprecedented degree. How is this happening? Is it necessary? How do you do it? A large number of entrepreneurs are confused. First, why do companies use them? Visual identity The so-called visual identity system (VisualIdentity) of the company, referred to as the VI system in the industry, is to standardize and personalize all the visual forms of the company so as to achieve the goal of being recognized by the public. The visual identity system includes both basic elements and application elements. Part of the basic elements refer to corporate logos, product trademarks, company names, corporate brands, special Chinese fonts There are 10 English fonts for corporate brands, the full name of the company, the standard Chinese font, the full name of the company’s standard English text, the standard color of the company, the mascot pattern of the company, and the auxiliary pattern for the enterprise; the application elements refer to the display of basic elements in the application field, including Office supplies, product packaging, advertising, construction environment, vehicle marking