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皖南地区乡村旅游资源丰富,旅游发展势头良好。但是,在乡村旅游发展中存在一些因素影响其可持续发展,如旅游资源保护问题、旅游市场营销问题、乡村旅游产品问题和旅游地居民问题等。针对这些问题,提出旅游资源开发与保护并重、加大乡村旅游营销力度、增加乡村旅游文化内涵和健全社区居民参与机制等可持续发展对策。
Wannan region rich in rural tourism resources, tourism development momentum is good. However, in the development of rural tourism there are some factors that affect its sustainable development, such as the protection of tourism resources, tourism marketing, rural tourism products and residents in tourist areas. In view of these problems, this paper puts forward that sustainable development measures such as developing and protecting tourism resources, increasing rural tourism marketing, increasing cultural connotation of rural tourism and improving community participation mechanism.