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一个成功的企业家常常也就是一个能够成功地把握人性的弱点并加以很好利用的人。金宇中是韩国最成功的企业家之一,是韩国最成功的企业大宇财团的领导人。他很早就注意这个问题:产品价格便宜不一定就好卖,在同样的质量下,往往是15元比10元更容易出售。他相信这不仅是韩国人的心理,其他国家消费者的心理也同样如此。通过对这种消费心理的正确认识,他果断地把大宇公司出口美国的衬衫价格由1.5美元提高到2.25美元,即每件服装的出口单价提高50%。当时公司一些人对此很不理解,生怕打开销路的产品会出现滞销。但实际情况是,提价以后,大宇实业的服装在美国仍被抢购一空,因而反使大宇服装获得了很高声誉,西欧国家的采购员也纷至沓来,大宇服装开始源源不断地远销世界各地。
A successful entrepreneur is often a person who can successfully grasp the weaknesses of human nature and make good use of it. Jin Yuzhong is one of South Korea’s most successful entrepreneurs and is the leader of Daewoo Financial Group, Korea’s most successful company. He paid attention to this issue very early on: The price of a product is not necessarily a good one. Under the same quality, it is often 15 yuan more easily sold than 10 yuan. He believes that this is not only the psychology of Koreans, but also the psychology of consumers in other countries. Through the correct understanding of this consumer psychology, he resolutely increased the price of Daewoo’s shirts exported to the United States from US$1.5 to US$2.25, which means that the unit price of each garment’s exports increased by 50%. At that time, some people in the company did not understand this and feared that there would be unsalable sales of products for sale. However, the actual situation is that, after the price increase, Daewoo Industrial’s apparel is still sold out in the United States, which makes anti-Daewoo garments get a high reputation, Western European countries, buyers are also rushing, Daewoo clothing began to be exported to the rest of the world.