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公益平面广告是一种以平面媒介为表现载体的公益广告,它是宣传主流思想意识与社会道德的重要方式。提升公益平面广告的宣传度一直是其表现的主旨,新闻摄影的视觉冲突与感染力可以给予公益平面广告强烈的视觉冲击力,进而在短时间内吸引受众的注意力,产生情感共鸣。
The public service plane advertisement is a kind of public service advertisement taking the print media as the manifestation carrier. It is an important way to publicize the mainstream ideology and social morals. The promotion of public service flat print advertising has always been the main thrust of its performance. The visual conflict and appeal of news photography can give strong visual impact to public service print ads, which in the short term can attract the attention of the audience and generate emotional resonance.