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文章以康县相关特色产业的实地调研为基础,运用SWOT框架分析了金融支持康县特色产业发展的优势在于自然环境和资源优势、电商产业发展迅猛、金融服务能力明显增强,劣势在于产业特点影响了金融服务积极性、特色产业发展深度不足,机会在于特色产业面临重大政策机遇、特色产业具有广阔的发展前景,威胁在于县域特色产业缺少竞争力、县域金融发展存在体制障碍,最后从进取型战略、扭转型战略、多元化战略、防御型战略四个角度提出了金融支持康县特色产业发展的对策建议。
Based on the field investigation of relevant industries in Kangxian County, this paper analyzes the advantages of financial support for the development of Kangxian characteristic industries in the natural environment and resource advantages by SWOT framework. The development of electricity supplier industry is rapid and the financial service capability is obviously enhanced. The disadvantage lies in the characteristics of industry Affecting the enthusiasm for financial services, the development of specialty industries is not enough. The opportunities lie in the significant policy opportunities for characteristic industries and the broad prospects for the development of characteristic industries. The threat lies in the lack of competitiveness of characteristic industries in counties and the institutional obstacles in the development of county finance. Finally, , Reversing strategy, diversification strategy and defensive strategy, this paper puts forward countermeasures and suggestions on the financial support for the development of special industries in Kangxian County.