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随着电影行业的迅猛发展,大学生也是电影市场中的一个重要消费群体,他们有其独特的消费特点,而校园影院的建立也是贴近大学生校园生活,接触大学生群体,使学生养成正版观影的习惯,正版观影的意识。目前校园影院的缺失现状,直接导致了一大批学生选择了在网站或非正版渠道进行观影,造成潜在客户资源的大批浪费。尽早建立校园影院网络有利于方便学生观影,享受优质生活品质。如何建立校园影院、如何更好地满足他们的需求成为电影市场发展的一大问题。本文将对高校的影院做一个市场分析,发掘潜在消费者对促进电影市场的发展和满足大学生的消费需求很有意义。
With the rapid development of the movie industry, college students are also an important consumer group in the movie market. They have their unique characteristics of consumption. The establishment of campus cinema is also close to the campus life of college students, contacting the groups of college students and enabling students to form genuine viewership Habit, the concept of genuine viewing. The current lack of campus theater status, a direct result of a large number of students chose to view the website or non-genuine channels, resulting in a large waste of potential customer resources. As soon as possible to establish a campus cinema network is conducive to students watching movies, enjoy the quality of life. How to build a campus theater, how to better meet their needs has become a major issue in the development of the movie market. This article will do a market analysis of the cinema in colleges and universities to find potential consumers to promote the development of the movie market and meet the consumer demand of college students is meaningful.