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语言是人类传播活动中最重要的符号中介,传播学认为,人类信息传播符号主要有语言符号和非语言符号两大类。语言符号是人们进行信息传播及交往的基础,语言符号包括了声音语言,文字语言两部分,而非语言符号是指除声音,文字以外,人们的感觉器官所能接收到的各种表象符号,如神态、服饰、姿势、色彩、音响、画面等,历史上,学者萨莫瓦曾经非常尖锐的指出,面对面地交际过程中,语言行为只占不到四成,其余的信息应当都是通过非语言行为来传递。对于从事播音主持的人员来说,有声语言并不是与受众的唯一沟通方式了,非语言也是决定其传播质量的重要因素。因此,探讨播音主持中非语言因素的重要性,分析播音主持中非语言符号传播存在的问题,并提出相应改善对策,对提高播音主持水平的提高具有积极的理论意义和现实意义。
Language is the most important symbolic intermediary in human communication activities. Communication studies believe that there are two main categories of human information communication symbols: language symbols and non-language symbols. Language symbols are the basis for people’s information dissemination and interaction. Language symbols include the two parts of sound language and text language. Non-language symbols refer to all kinds of appearance symbols that people can receive except for sound and words. Historically, scholar Samoah once pointed out very sharply that in the process of face-to-face communication, language acts make up less than 40% of the total, and the rest of the information should be passed through non- Language behavior to pass. For people engaged in broadcast hosting, the vocal language is not the only means of communication with the audience, non-language is also an important factor in determining the quality of its dissemination. Therefore, to explore the importance of non-verbal elements in broadcast moderation, to analyze the problems existing in the broadcast mode of non-verbal symbols and to propose corresponding improvement measures have positive theoretical and practical significance in raising the level of broadcast moderators.