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关于过冬的策略,各家企业不尽相同。有一些企业会缩减广告开支(这样做看似合理),但也有一部分企业敢于将危机视为绝佳的机遇,作为广告主,2009年的广告投入到底应该缩水还是灌水?
On the winter strategy, various businesses vary. Some companies will reduce advertising expenses (which may seem reasonable), but there are also some companies dare to treat the crisis as a great opportunity, as advertisers, advertising investment in 2009 should shrink or irrigate?