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随着计算机、网络技术的发展,获得有关资料已经非常简单易行。但是对于数量大、涉及面宽的数据,依靠以往那种由简单汇总、按指定模式去分析的统计方法是无法完成这类数据的分析。因此,一种智能化的、综合应用各种统计分析、数据库、智能语言来分析庞大数据资料的技术就应运而生,这就是“数据挖掘”技术。本文对数据挖掘技术进行了较全面的阐述,着重介绍了数据挖掘技术在市场营销中的显著作用,以及对新经济下的市场营销所产生的巨大影响。
With the development of computer and network technology, it is very easy to get relevant information. However, for a large number of data involving a large amount of breadth, statistical methods such as simple aggregation and analysis in a specified pattern are unable to complete the analysis of such data. Therefore, an intelligent, comprehensive application of various statistical analysis, database, intelligent language to analyze the huge data data technology came into being, this is “data mining ” technology. This article has carried on a more comprehensive exposition to the data mining technology, emphatically introduced the significant function of the data mining technology in the marketing, as well as the enormous influence to the marketing under the new economy.