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无论是否看好电视行业的未来,电视行业整体广告收入正在加速下滑,这已成为了一个不争的事实。尤其在一些省份的地方频道,广告收入甚至出现了“断崖式”的滑坡。与电视行业的苦苦挣扎相对应的是,很多公众号的广告收入正在水涨船高。以公众号“咪蒙”为例,据悉,其公开的单条广告报价已经达到了惊人的68万元,并且还需要等2个月。我们知道,“咪蒙”公众号整个运营团队的人数甚至没有电视台一个栏目的人数多,却换来了堪
Regardless of whether the television industry is optimistic about the future, the TV industry as a whole is accelerating advertising revenue decline, which has become an indisputable fact. In particular, in some provinces, local channels, advertising revenue even appeared “cliff-style” landslide. Corresponding to the struggling television industry, many public advertising revenue is rising. To the public number “Mimon ” for example, it is reported that its public offer a single advertisement has reached an astonishing 680,000 yuan, and also need to wait 2 months. We know that there is not even a large number of people in the entire operation team of the public in “Mimmon”