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据英国科技网站The Register12日报道,BBC新媒体和技术总监埃里克在一次新战略声明中表示,BBC将扩大在线网络业务。他说,BBC在线将围绕“产品”和众包(指把工作任务外包给大众网络的做法)进行重组。BBC在线的重点将是“经营产品”而非“建设网站”。对此,他解释道,“经营产品”是指BBC在线的一个自成一体的实体,将技术和编辑融合在一起,满足定义明确的观众需求。“这是BBC总体战略方针,以受众对网站的需求为框架,而非我们现有电视和广播产品,这是BBC在线的文化转变。”
According to The Register, a British technology website, Eric Baker, director of new media and technology at the BBC, said in a new strategic statement that the BBC will expand its online network business. He said the BBC Online will revolve around “product” and crowdsourcing (referring to the outsourcing of tasks to the mass network). The BBC online focus will be on “operating products” instead of “building sites”. In this regard, he explained, “product of operation” refers to a self-contained entity on the BBC Online that combines technology and editing to meet well-defined audience needs. “This is the BBC’s overall strategy to frame the audience’s need for web sites rather than our existing television and radio products, which is a cultural shift for the BBC online.” "