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节事活动作为文化传播的媒介和载体,具有鲜明的社会功能、娱乐功能、教育功能和传播功能。茶文化作为民俗文化的分支,不仅具有悠久历史,而且现代茶文化节事活动也异常丰富。本文以茶文化节事活动为研究对象,以全民饮茶日为具体的分析案例,结合文化传播的相关理论,研究节事活动对于传统文化传播的作用和意义。
Festival activities as a medium and carrier of cultural transmission, with distinct social functions, entertainment functions, educational functions and communication functions. As a branch of folk culture, tea culture not only has a long history, but also has an extraordinary abundance of modern tea culture festival activities. This article takes tea culture and festival activities as the research object, takes the tea-drinking day as the concrete analysis case, and combines the related theories of cultural communication to study the function and significance of the festival activities to the traditional cultural transmission.