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连锁企业(或称连锁店、连锁公司),是指在核心企业的领导下,由分散的、经营同类商品或服务的企业或活动单位,采取共同方针,实行集中采购和分散销售的有机结合,通过规范化经营,实现规模效益的经济联合组织形式。一般,连锁店应由若干分店组成。其经营特征是:(1)经营同类产品;(2)使用统一商号;(3)统一采购配送,采购与销售相分离。连锁门店的形式主要包括直营连锁和加盟连锁两种。
Chain enterprises (chain stores or chain companies) refer to enterprises that jointly run centralized marketing and decentralized sales through decentralized enterprises or units that operate similar goods or services under the leadership of core enterprises, Standardization of management, economies of scale to achieve economies in the form of joint organizations. In general, the chain stores should be composed of several branches. Its operating characteristics are: (1) the operation of similar products; (2) the use of unified firm number; (3) unified procurement and distribution, procurement and sales phase separation. The form of chain stores mainly include direct chain and franchise chain two.