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在现代社会,商品设计要正确引导消费者日益膨胀的物质消费欲望,而解决这一问题的困扰在于消费者的消费意图变化无常,想要引导消费者,使之产生企业想要的消费效果并不容易。而插画在未来的包装设计必须要针对消费者的消费欲望进行深入研究,即要充分、丰富且准确展示商品的视觉信息,读懂商品要表现给消费者的语义,才能实现商品的倾销,而又不至于造成商品视觉疲劳。具体来说,未来插画在产品包装设计中的要注意以下几点,才能更好地完成商品的插画包装设计。
In modern society, commodity design must correctly guide consumers ’ever-expanding desire for material consumption. The solution to this problem lies in the unpredictable changes in consumers’ intention to consume, the desire to guide consumers and their desired consumption effects not easy. In the future, the illustration of packaging design must be directed at consumers’ desire for consumption to conduct in-depth research, that is, to fully, accurately and accurately display the visual information of goods and to read the semantic meaning of goods to be presented to consumers so as to realize the dumping of goods, Do not result in visual fatigue products. Specifically, the future illustration in the product packaging design should pay attention to the following points, in order to better complete the illustration of the product packaging design.