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当零售商基于“O2O的全渠道模式”全面铺开之日,就是零售革命以摧枯拉朽之势上演之时。2012年,以淘宝、京东为首的电商巨头,通过“价格战”、“双十一促销战”等方式,为我们上演了一幕幕电商大戏。而电商交易规模急剧扩大的结果,是传统零售商市场的萎缩。据IBM调研结果显示,80%的中国消费者愿意网购,在线购买商品已成为消费者主要消费方式。消费者购物习惯的改变已让传统零售商如坐针垫,为了应对新趋势,开展电子商务已势在必行,但目前传统零售商的“触网”行动并不乐观。
When the retailer’s “omni-channel model based on the O2O” rolled out in full swing, it was the time for the retail revolution to take its toll. In 2012, the e-commerce giants led by Taobao and Jingdong staged electric screenings for us through “Price Warfare” and “Double Eleven Promotional Warfare”. The result of a rapidly expanding e-commerce transaction is the shrinking of the traditional retailer’s market. According to IBM survey results show that 80% of Chinese consumers are willing to online shopping, online shopping has become the main consumer spending patterns. Changes in consumer shopping habits have allowed traditional retailers such as pin cushion, in response to the new trend of e-commerce has become imperative, but the current traditional retailers “Touch ” action is not optimistic.