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“智慧大众”对文化、艺术有着更高的领悟力,而知识和文化体验可以强化消费者的身份、地位,当品牌与艺术融合,随着人类文化的转变,营销模式也在转变。夏天的伦敦可能会大雨倾盆,但是这丝毫不影响消费者对知识和体验的强烈渴望,这是公众消费的一种新趋势。许多人频频观看当代艺术展,光顾体验性戏剧院,参加音乐活动以及其他特别的活动。不论是在泥泞的乡村还是人群熙攘的城市,都能看到这样一个现象:人们正在朝文化生活逼近。
“Wisdom and public ” has a higher perception of culture and art, and knowledge and cultural experience can reinforce consumers’ identity and status. When the brand and art are integrated, as the human culture changes, the marketing mode is also changing. London in the summer can be downpouring, but it does not in any way affect consumers’ strong desire for knowledge and experience, a new trend in public spending. Many people watch contemporary art exhibitions, visit the theatrical theater, participate in music events and other special events. Whether in a muddy country or in a crowded city, one can see the phenomenon that people are approaching a cultural life.