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一、企业非市场战略的内容首先,企业非市场战略的两个层级是指:第一个层次,属于较低的层次,即企业要遵守政府制定的一些政策法规和社会规范,这是政府和社会对企业的基本要求;第二个层次,属于较高的层次,也是我们推崇的积极非市场战略,即企业要影响和改进政府的政策法规和社会规范。第一个层次主要体现了不同企业在这个方面的战略差异;第二个层次主要体现了不同企业的非市场战略差异。其次,企业非市场战略的三个方面包括:第一,严格按
First, the contents of non-market strategy First, the two levels of non-market strategy refers to: the first level, belonging to a lower level, that companies must comply with the government to develop some of the policies and regulations and social norms, which is the government and The basic social requirements of the enterprise; the second level, belonging to a higher level, but also we respect the positive non-market strategy, that enterprises should influence and improve the government’s policies and regulations and social norms. The first level mainly reflects the strategic differences of different enterprises in this aspect; the second level mainly reflects the non-market strategy differences of different enterprises. Second, the three aspects of non-market strategy include: First, strictly according to