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本文以江苏省苏南地区中小企业的外宣资料为分析文本,基于系统功能语言学的人际功能,从语气,人称代词和情态系统对企业外宣文本进行了分析,揭露了隐藏在语言背后的话语主体的意识形态,揭示了企业是如何通过语言构建与国外客户之间的关系,从而获取权势地位,并达到成功宣传的目的。
Based on the outreach materials of small and medium-sized enterprises in southern Jiangsu Province, this paper analyzes the external propaganda texts from the tone, personal pronouns and modality based on the interpersonal function of system functional linguistics, revealing the hidden behind the language The ideology of the subject of discourse reveals how an enterprise builds its relationship with foreign clients through language to gain the power status and achieve the goal of successful publicity.